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Inicio / Buscador / Negocios / Gestión Estratégica
Fundação Instituto de Administração vía Coursera
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Analyzing the Internal/External Competitive Profile Matrix

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  • Project Overview
    • By the end of this guided project, you will be able to use the Internal/External Competitive Profile Matrix to analyze your industry and identify opportunities to create a competitive advantage for your company. The Matrix is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on external and internal factors. At the end of the project, you will be able to use the Matrix to analyze your company, and make informed decisions to create a competitive advantage