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GRATIS
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Indian School of Business vía Coursera
GRATIS

Building the Business Model for Corporate Entrepreneurs

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  • Introduction to Business Modeling
    • In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
  • Customer Discovery and Customer Validation
    • In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
  • Customer Segmentation and Analysis
    • In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
  • Creating the Business Model for the Corporate Venture
    • In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.