In this project, you will create three custom reports in Google Analytics. These three reports will be created using three different methods. This gives you a greater understanding of the flexibility in creating custom reports in Google Analytics. In this project, you will understand the building blocks of a custom report, you will determine what data is needed for a custom report, and you will create the custom report to best meet your analysis and monitoring needs. You will also discover the Google Gallery where you can find various types of custom reports, and import the ones that best meet your needs.