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Design Thinking: Discovery Tools

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  • Stakeholder Map
    • This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.
  • Job to be Done and Ethnographic Interviews
    • This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.
  • Journey Map
    • This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.
  • Personas
    • This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.
  • Value Chain Analysis
    • This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.