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Design Thinking: Ideas to Action

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  • What If?
    • Welcome to the course! In this first week, we will continue our 14-Step process with Steps 8 and 9, in which you will brainstorm ideas and develop concepts related to your chosen project.
  • What Wows?
    • Welcome to Week 2! This week we move from hypothesis generation to hypothesis testing and from idea generation to idea evaluation.
  • What Wows to What Works
    • In Week 3 we transition from "What Wows?" to "What Works?". We will focus on Step 12 and Step 13 of your design process.
  • What Works
    • In Week 4 you will push further into the design and execution of in-market experiments.
  • What's Next?
    • It's hard to believe, but we've reached Step 15, the last step we have for you! In Step 15, we discuss what's next. Then we will wrap up our time together with some final thoughts on measuring the impact of design thinking.