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Tecnológico de Monterrey vía Coursera
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How to Use the CPM to Analyze and Set Your Strategy

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  • How to Use the CPM to Analyze and Set Your Strategy
    • By the end of this guided project, you will be able to analyze your industry and identify your competitive advantage with the Competitive Profile Matrix (CPM). CPM is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Critical Success Factors (CSFs).