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Introduction to Enterprise Growth and Innovation

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  • What is Innovation?
    • Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.
  • Innovation Framework
    • This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.
  • User and Buyer Segmentation
    • This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.
  • User Centered Design
    • Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.