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University of Colorado Boulder vía Coursera
GRATIS

Network Analysis for Marketing Analytics

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  • Network Analysis Introduction and Terminology
    • In this module, we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing.
  • Network Analysis Data Structures and Calculations
    • In this module, we will learn how networks are prepared and the common data formats that represent networks. We will learn the differences between different network calculations and how networks are presented visually.
  • Preparing and Visualizing Social Networks
    • In this module, we will learn how to parse tweet JSON, extract mentions and text, load connections into edge lists, and visualize the network in Google Colab.
  • Preparing and Visualizing Semantic Networks
    • In this module, we will learn how to parse tweet JSON, process text into features, load connections into edge lists, and visualize the network in Google Colab.