logo-mooc
search-iconsearch-icon
menu-whitemenu-blue
GRATIS
Inicio / Buscador / Negocios / Márketing
NaN vía Coursera
GRATIS

Research Instruments and Research Hypotheses

  • money

    Cursos gratis (Auditar)

    question-mark
  • earth

    Inglés

  • folder

    Siempre Abierto

  • certificate

    Guía de Registro en Coursera

    arrow
VER CURSO arrow
Acerca de este curso

  • Week 1
    • This week focuses on the questionnaire development process with a focus on questionnaire design, question type and wording, pretesting and revising. The week ends with a discussion regarding identification of scales of measurement and operationalisation and design of an online questionnaire.
  • Week 2
    • The week commences with a discussion on sources of measurement differences, and the assessment of reliability of measurements. The issue of validity of measurements is discussed and the various types of validity are discussed. The week ends with a discussion of attitude measurement.
  • Week 3
    • The week commences with a discussion on data preparation and processing. We are going to discuss data coding, adjustment, and data analysis using multivariate data approaches. The week ends with an exploration of frequency distribution and measures of location, variability and shape.
  • Week 4
    • The week commences with a discussion on hypothesis testing and the use of statistics relevant to cross tabulations. We will discuss parametric and non-parametric tests in hypothesis testing and group comparison. The week ends with an exploration of the different sections of the research report.