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GRATIS
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GRATIS

Satisfaction Guaranteed: Develop Customer Loyalty Online

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  • Introduction to satisfaction guaranteed: develop customer loyalty online
    • You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.
  • Analyze trends for an online store
    • You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.
  • Prepare for jobs in digital marketing and e-commerce
    • You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job readiness skills, develop your resume, and practice interviewing for jobs.
  • Certificate review
    • You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. You’ll explore additional career resources and reflect on everything you’ve learned. At the end of the program, you’ll share your career goals with fellow learners.