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Advancing Women in Tech vía Coursera
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The Business of Product Management I

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    Cursos gratis (Auditar)

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Acerca de este curso

  • Insist on the Highest Standards as a Product Manager
    • Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!
  • Customer Obsession
    • Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
  • Ownership
    • Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
  • Think Big as a Product Manager
    • Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!