logo-mooc
search-iconsearch-icon
menu-whitemenu-blue
GRATIS
Inicio / Buscador / Negocios / Gestión Estratégica
Harvard vía Coursera
GRATIS

Using Porter’s Five Forces Model for Competitive Analysis

  • money

    Cursos gratis (Auditar)

    question-mark
  • earth

    Inglés

  • folder

    Siempre Abierto

  • certificate

    Guía de Registro en Coursera

    arrow
VER CURSO arrow
Acerca de este curso

  • Project Overview
    • By the end of this guided project, you will be able to use the Porter’s Five Force model to determine the attractiveness and profitability potentials of your industry. The five forces are competition in the industry, potential of new entrants, power of suppliers, power of customers, and threat of substitute products. These forces determine the intensity of competition and hence the attractiveness and profitability of an industry. Essentially, awareness of the five forces can help you to understand the structure of your industry, and therefore stake a position is that less vulnerable