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Voice of the Customer (VoC): Enhancing Experiences

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  • Voice of the Customer (VoC): Enhancing Experiences
    • In today's global, local, and highly personalized marketplaces, the customer experience is no longer transactional and one-sided. As technology evolves, providing the most personalized "experiences" when searching, buying, and consuming products and services, organizations need to create channels and methods to "Listen" to their customers.