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El arte de vender: introducción a las ventas

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  • Week I : The concept of sales
    • Definition, sales facilitators and characteristics of the seller.
  • Week II: Development of the value proposition
    • How to achieve value, develop implicit needs and convert characteristics into benefits.
  • Week III : The sales process
    • Presales, sales planning and prospecting.
  • Week IV : Commercial contact
    • The setting, presentation of the product and the product to the brand.