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Marketing Strategy for Entrepreneurs

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  • "As if" this was a starting point
  • Sales – From cold calling to Facebook and Alibaba
  • Who are these customers and what do they actually want? Analysis – Customer insights and analytics
  • It is better to Skate to where the puck is going: Segmentation & positioning
  • Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques
  • Closing the deal and conversion – AIDA, not just an opera
  • Mass marketing vs. customization to be considered when...
  • Playing the market expansion game – The hockey stick phenomena
  • If no beginning then neither an end