logo-mooc
search-iconsearch-icon
menu-whitemenu-blue
GRATIS
Inicio / Buscador / Negocios / Específico de la Industria
Università Bocconi vía Coursera
GRATIS

Food & Beverage Management

  • money

    Cursos gratis (Auditar)

    question-mark
  • earth

    Inglés

  • folder

    Siempre Abierto

  • certificate

    Guía de Registro en Coursera

    arrow
VER CURSO arrow
Acerca de este curso

  • Products vs. Markets
    • How products generate value for the customer and how customers value products and their quality.
  • Tradition vs. Innovation
    • The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
  • Local vs. Global
    • There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.
  • Small vs. Big
    • Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.
  • Great Insights from the Field
    • Here you can find some additional material to let you discover some practical insights of the food and beverage world.