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Introduction to Recommender Systems: Non-Personalized and Content-Based

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  • Preface
    • This brief module introduces the topic of recommender systems (including placing the technology in historical context) and provides an overview of the structure and coverage of the course and specialization.
  • Introducing Recommender Systems
    • This module introduces recommender systems in more depth. It includes a detailed taxonomy of the types of recommender systems, and also includes tours of two systems heavily dependent on recommender technology: MovieLens and Amazon.com. There is an introductory assessment in the final lesson to ensure that you understand the core concepts behind recommendations before we start learning how to compute them.
  • Non-Personalized and Stereotype-Based Recommenders
    • In this module, you will learn several techniques for non- and lightly-personalized recommendations, including how to use meaningful summary statistics, how to compute product association recommendations, and how to explore using demographics as a means for light personalization. There is both an assignment (trying out these techniques in a spreadsheet) and a quiz to test your comprehension.
  • Content-Based Filtering -- Part I
    • The next topic in this course is content-based filtering, a technique for personalization based on building a profile of personal interests. Divided over two weeks, you will learn and practice the basic techniques for content-based filtering and then explore a variety of advanced interfaces and content-based computational techniques being used in recommender systems.
  • Content-Based Filtering -- Part II
    • The assessments for content-based filtering include an assignment where you compute three types of profile and prediction using a spreadsheet and a quiz on the topics covered. The assignment is in three parts -- a written assignment, a video intro, and a "quiz" where you provide answers from your work to be automatically graded.
  • Course Wrap-up
    • We close this course with a set of mathematical notation that will be helpful as we move forward into a wider range of recommender systems (in later courses in this specialization).