Introduction to make the sale: build, launch, and manage e-commerce stores
You will explore the field of e-commerce and learn about the benefits of selling products online. You’ll study the common terms, tools, roles, and strategies that are used in e-commerce. Then, you’ll learn how to begin an e-commerce project using market research, competitive analysis, target audience identification, product research, product sourcing, and brand strategy.
Learn about online stores
You will learn about different e-commerce stores, including Shopify. You’ll learn about creating, designing, and optimizing an online store to sell products. Then, you’ll build a mock Shopify store and create product listings for it.
Ads and campaigns in e-commerce
You will discover how to reach customers online through methods like advertisement campaigns and examine the benefits of online advertising. Then, you’ll explore how seasonality affects e-commerce businesses. Finally, you’ll learn how to optimize an e-commerce marketing strategy to meet campaign goals.
Engage customers with an online store
You will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of a Shopify store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.