Public Relations Capstone

Week 1 - Capstone Project Information & Assignment 1 Draft Submission
Here you will find the capstone project information as well as some resources to help you for your first assignment. The lecture videos with * before the title are from the courses you have completed before. You can watch them again if you need to review certain concepts. In this week, you will also be required to submit a draft for the first assignment.

Week 2 - Assignment 1 Submission
This week you will need to submit your first graded assignment, Conducting a Situation Analysis. Please take note of the feedback you've received from your draft submission to improve your final submission.

Week 3 - Assignment 2 Draft Submissions Part 1
This week you will start working on your second assignment, Campaign Plan. There are some resources and videos here. The videos with * before the title are from the previous courses you have completed. You can watch them again if you need a reminder of certain concepts. For this week, you will be asked to submit a draft for the objectives and strategies components of your campaign plan.

Week 4 - Assignment 2 Draft Submissions Part 2
In this week, you will continue submitting drafts of your campaign plan. The components that you will need to submit are: tactics, budget, and evaluation. As these components are related, please take note of all the feedback you have received on your previous submission and use them to improve your plan.

Week 5 - Assignment 2 Submission
This week you will be submitting your final assignment, Public Relations Campaign Plan. Please use all the feedback you have received from your draft submissions for this assignment. Good luck!