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Inicio / Buscador / Ciencias de la Computación / Redes Neuronales
Copenhagen Business School vía Coursera
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The Neuromarketing Toolbox

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  • Week 1: Introduction to Neuromarketing
    • This week will give you an overview of the different measurement tools within neuromarketing.

  • Week 2: Eye-Tracking
    • Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
  • Week 3: Arousal & Emotions 1
    • In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
  • Week 4: Arousal & Emotions 2
    • In this week you will learn about the specific techniques to measure arousal and emotional responses.
  • Week 5: Introduction to the Brain
    • This week gives an introducing the human brain. It is your guide to brain regions and their respective functions.
  • Week 6: Brain Scanning
    • In this week you will learn about the specific brain-scanning techniques and their related forces and drawbacks.